One of the unique selling point of this movie is the actors Jack (Leonadro DiCaprio) and Rose (Kate Winset). The two Hollywood actors names are at the top of the poster in capital letters which makes it stand out suggesting they have some kind of importance. The affect of using this is, it reinforces who the main characters are and who the Hollywood actors are. The image used on this poster are the two leading characters which is at the top, and below is the ship. By using these famous actors on the poster helps attract the target audience. For example, if those who have watched films such as Romeo and Juliet which. is a successful film with the actor Leandro would know of him being a good actor and may want to see this film. Also those who are fans of these actors presented on the poster will want to watch the film. Another selling point of this films poster is the ship and the name of the film.This is as those who are interested in history would know about this ship which was thought of never being able to sink. This attracts people who are interested in history as is is a film which is about what actually happened. Additionally the director James Cameron is a well know and respected director who now has produced one of the highest grossing films Avatar
The genre of the film is a romance drama and is communicated to the target audience by the character shown, mise-en scene, narrative, title of the film and themes. For example, there is a man and a women shown to have a physical connenction which suggest they could be going out with one another. The hug that Jack is giving Rose in this picture suggest that he doesn't want to let go of her.This also hints one of the themes in the story, which is love. For the drama part of the genre the target audience can see that these characters are of different class by the clothing worn. For example, Rose has a fancy looking dress on with earing and red lipstick while Jack has his hair hanging down and a normal top which is covered by Rose's dress. Also by the ship directly in the middle could suggest a problem. By the title of the film the narrative is communicated to the target audience. This is as Titanic was a huge terrifying event that everyone knew about
The target audience for this film is amied at 12 year olds onwards. It also is for both male and females. The film is targeted for people who enjoy romance dramas which includes a traggic ending with conflict involved. It also is target for the fans
The font used throughout this poster is font Century. This gives it an affect of the time the film was set for.The main important text on the film poster is in white font. For example, the title of the film is in bold white font. By this makes it stand out attracting the target audience. Also the slogan is in white font "nothing on earth could come between them" and the names of the main characters which are written in a medium size font. This evokes to the target audience this is the second most important of information on the poster. The slogan also hints that the characters displayed are insepreable hinting the romance genre. At the bottom of the film poster is less important information that the target audience may not be interested in such as the people who helped produce the movie.
The poster represents the love of to binary oposites as they are from different social class. This poster insinuates regardless of who and where your from that love is stronger. This poster also represents the tragic of the film by the use of the image of the titanic ship at the bottom.
Good Shannika. Well done!
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