The unique selling point of this poster is that fact that both actress are very famous and world wide known. Hilary Swank and Gerard Butler have starred in many successful films for example Hilary was in Conviction (2010), Amelia (2009) and Freedom Writers (2007) and many more. whilst Gerard as starred in films such as Law abiding Citizen and The bounty hounter.The genre of romance is successfully voiced through this poster, this is because in the image we see a large image of a close couple were there male is looking at the female. This could also represent the fact that he is dead and so because he looking down at her she can’t see him and so this could mean that he is protecting her from haven.
In this poster we see an image of the couple who are the main characters of the film. This is used in order to help the target audience get a taste of what the film would be about before watching it. The target audience for this film is both males and females however it could be mainly at female. This is because through out the course of the film we understand the nature of women and how it is difficult to let go of there first love. And we also see this in the poster as we understand that they are very close and so we assume there in love.
The title of the film is written italics and in red. This could be because red is often used to represent love and because the genre of the film is a hybrid of romance and drama the red could represent this.
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